Okay, so I’m pretty sure that there is a very simple answer to this question, but I didn’t think of asking anyone while I was in the neighborhood, and Google has been of little help. But, clearly, there are either terraces cut into, or walls set on to, the granite peak of this mountain just outside of Martigny Switzerland. The question is: who put them there, and why?
I’m spending some time at a research institute in Geneva, Switzerland. Today I plugged my 13″ MacBook Pro (mid-2014) into an ethernet internet connection, using a thunderbolt-to-ethernet adapter. These are the speeds I saw-
This is at least four times faster than I’ve ever seen on my home campus in the Wisconsin. Public institutions in the U.S. should lobby the government to improve our internet infrastructure (in addition to our non-internet infrastructure), or we’ll be left in the dust economically…
Have you been interminably microtargeted by political interest groups that you’ve financially supported in the past? If so, perhaps you can relate to the cynical attitude I’ve developed about the whole process, and why I’ve opted out of four or five overlapping political-interest email lists over the past few weeks.
I don’t have anything negative to say about the microtargeting of undecided voters in the months shortly before an election. This allows campaigns to maximize the efficiency of their operations, and since I’m almost always well-decided well before election day, I appreciate being passed over by the in-person hard-sellers (and so does Katie, our dog, who freaks out at the slightest hint of a visitor at the door). But what has increasingly come to irritate me are the endless email invitations I receive from movements I’ve financially supported in the past – invitations that are clearly seeking ever-more specific information about my particular interests in order to follow up with more specific pleas for funds. If I thought that my signing a petition or taking a poll authored by these groups would have any political impact whatsoever, including altering the priorities of the groups themselves, I might participate. But since the petitions and polls are so transparently merely ploys to gather more data about me for further fundraising purposes, they just cause me to lose interest in the entire political process.
A brief web-search on the topic of political microtargeting indicates that even those who agree with me that such microtargeting “dehumanizes” individuals (by treating them as mere data-points and potential resources to exploit) seldom condemn it. Rather, they cynically accept it as a political necessity. But political parties and interest groups, as well as commercial corporations, ought to beware of the long-term effects their marketing practices might have. Politically conscious individuals may at some point say, “Microtargeted-to enough already!”, and find alternative ways to form political and economic alignments.
I just learned that an old friend of mine passed away unexpectedly last May: Chuck Silverman, a man whose life-long obsession was drumming – particularly Afro-Cuban percussion. Along with a couple of other aspiring musicians, Chuck and I shared a house high up in the Hollywood hills in the late ’70s. When he wasn’t at a gig, he was almost always at the house, but rarely seen: he would practice literally all day in a narrow walk-in storage closet he’d (somewhat) sound-proofed, using headphones to play along with his favorite latin tracks. After that household dissolved in the early ’80s, we largely lost track of each other until he emailed me a few years ago to catch up. In addition to having studied ethnomusicology at UCLA, he’d become a successful teacher and writer, authoring several highly-regarded books and columns, teaching at the Musician’s Institute in L.A., and introducing anyone who would listen to Afro-Cuban rhythms. At the time of his death, he was trying to complete a documentary film on a style of Cuban music he feared would soon be lost. As a memorial to Chuck, and in the now perhaps dim hope that his film will eventually be finished, here’s a short video he made about the project (before his initial filming began in 2013).
I’ve railed against Facebook many times on this blog, and in 2010’s “Facebook: Beyond The Last Straw“), I promised I would stop. I managed to keep that promise for nearly four years, but I’ve been roused to rail once again by the confluence of four different interests I happen to have: emotion research (one of my philosophical activities), ethics (a subject I teach), federal regulations covering university research (which I help to administer by being on my university’s Institutional Research Board) and the internet (which, of course, I constantly use).
In case you haven’t yet heard, what Facebook did was to manipulate the “news feeds” users received from their friends, eliminating items with words associated with either positive emotions or negative emotions, and then observing the degree to which the manipulated users subsequently employed such positive or negative vocabulary in their own posts. Facebook’s main goal was to disconfirm a hypothesis suggested by previous researchers that users would be placed in a negative mood by their friends’ positive news items, or in a positive mood by their friends’ negative news items. As I understand it, the results did disconfirm that hypothesis, and confirmed the opposite one (namely, that users would be placed in congruent rather than incongruent mood states by reading their friends’ positive or negative news items), but just barely.
Although I find this methodology questionable on a number of grounds, apparently peer-reviewers did not. The research was published in a reputable journal. More interesting to me are the ethical implications of Facebook’s having used their users as guinea pigs this way.
The best article I’ve found on the net about the ethical issues raised by this experiment was written as an opinion piece on Wired by Michelle N. Meyer, Director of Bioethics Policy in the Union Graduate College-Icahn School of Medicine at Mount Sinai Bioethics Program. Meyer is writing specifically about the question of whether the research, which involved faculty from several universities whose human-subject research is federally regulated, could have (and should have) been approved under the relevant regulations. Ultimately, she argues that it both could have and should have, assuming that the manipulation posed minimal risk (relative to other manipulations users regularly undergo on Facebook and other sites). Her only caveat is that more specific consent should have been obtained from the subjects (without giving away the manipulation involved), and some debriefing should have occurred afterward. If you’re interested in her reasoning, which at first glance I find basically sound, I encourage you to read the whole article. Meyer’s bottom line is this-
We can certainly have a conversation about the appropriateness of Facebook-like manipulations, data mining, and other 21st-century practices. But so long as we allow private entities to engage freely in these practices, we ought not unduly restrain academics trying to determine their effects. Recall those fear appeals I mentioned above. As one social psychology doctoral candidate noted on Twitter, IRBs make it impossible to study the effects of appeals that carry the same intensity of fear as real-world appeals to which people are exposed routinely, and on a mass scale, with unknown consequences. That doesn’t make a lot of sense. What corporations can do at will to serve their bottom line, and non-profits can do to serve their cause, we shouldn’t make (even) harder—or impossible—for those seeking to produce generalizable knowledge to do.
My only gripe with this is that it doesn’t push strongly enough for the sort of “conversation” mentioned in the first line. The ways in which social media sites – and other internet sites – can legally manipulate their users without their specific consent is, as far as I can tell, entirely unregulated. Yes, the net should be open and free, but manipulation of the sort Facebook engaged in undermines rather than enhances user freedom. We shouldn’t expect to be able to avoid every attempt to influence our emotions, but there is an important difference between (for instance) being exposed to an ad as a price of admission, and having the information one’s friends intended you to see being edited, unbeknownst to you or your friends, for some third party’s ulterior purpose.
I’ve been slow on the posts lately, but it is summertime (when the livin’ is supposedly easy), so perhaps I can be forgiven. To avoid having nothing in my June folder, however, here are a few images I came up with exploring Frax, the endlessly fascinating iPhone app-
File this under “odd confluences of marketing and philosophy”…
As both a fan of the BK Veggie (at least when starving and passing through a small town with only fast food restaurants and no Subway) and a philosophy professor, I found this news item almost as interesting as it is just plain weird: Burger King, in its infinite corporate wisdom, has decided to change its catch-phrase from “Have It Your Way” to “Be Your Way”. BurgerBusiness.com apparently got the scoop-
Fernando Machado, SVP_Global Brand Management, told BurgerBusiness.com that the new tagline is the result of a company reexamination of its brand and its relationship with its customers. “Burger King is a look-you-in-the-eyes brand, a relaxed and a friendly brand. It is approachable and welcoming,” he said. “So we wanted the positioning to reflect that closeness. We elevated ‘Have It Your Way’ to ‘Be Your Way’ because it is a richer expression of the relationship between our brand and our customers. We’ll still make it your way, but the relationship is deeper than that.”
Sure, Be Your Way: be obese, be diabetic, be wasteful, be oblivious (except, of course, when you order the Veggie). We’ll take your money, however you are. Of course, “Have It Your Way” has its own share of unfortunate associations: have a heart attack, have a stroke, have gastric distress… But what seems to be moving the advertisers here is rather this: since being indicates a “deeper relationship” than having, and therefore since what you are is likely to be more important to you than merely what you have, emphasizing being over having should lead you to desire a Whopper more than you would were you still stumbling into one their establishments under the less efficacious spell of their traditional catch-phrase. However, the relationship between desiring, being, and having can be tricky, as Jean-Paul Sartre made abundantly clear in his epic Existentialist tome, Being and Nothingness. Here’s a quick summary of his view on this, courtesy of the Internet Encyclopedia of Philosophy-
For Sartre, the lover seeks to possess the loved one [or the loved burger - ed.] and thus integrate her into his being: this is the satisfaction of desire. He simultaneously wishes the loved one nevertheless remain beyond his being as the other he desires, i.e. he wishes to remain in the state of desiring. These are incompatible aspects of desire: the being of desire is therefore incompatible with its satisfaction.
So… do the advertisers really want to short-circuit the desiring process, and prematurely emphasize being over having? But wait… the plot thickens-
In the lengthier discussion on the topic “Being and Having,” Sartre differentiates between three relations to an object that can be projected in desiring. These are being, doing and having. Sartre argues that relations of desire aimed at doing are reducible to one of the other two types. His examination of these two types can be summarised as follows. Desiring expressed in terms of being is aimed at the self. And desiring expressed in terms of having is aimed at possession. But an object is possessed insofar as it is related to me by an internal ontological bond… Through that bond, the object is represented as my creation. The possessed object is represented both as part of me and as my creation. With respect to this object, I am therefore viewed both as an in-itself [an inert, untroubled thing - ed.] and as endowed with freedom. The object is thus a symbol of the subject’s being, which presents it in a way that conforms with the aims of the fundamental project [that is, the impossible project of being God, who alone can be conscious of something without being alienated from it - ed.]. Sartre can therefore subsume the case of desiring to have under that of desiring to be, and we are thus left with a single type of desire, that for being.
So, ultimately, if desiring to have is reducible to desiring to be, the advertisers might be wasting their time – much ado about nothing. Or is that much ado about nothingness?
So, every Spring for the last ten years I’ve witnessed the return of this beautiful bird, as I did driving back from Madison today-
And every time I’ve witnessed its return, I’ve idly wondered what sort of bird it is. I’ve asked local friends, but they’ve never given me an answer. Of course, it looked like some sort of blackbird (duh!). But how to describe its colorful markings? It’s not a red and yellow wing-tip. It’s more of a red and yellow wing-shoulder… But I’ve always been reluctant to describe it that way, since it’s certainly not in any anatomical sense a shoulder. Tonight I finally googled “red-winged blackbird” just to see if that inaccurate, misleading description might narrow down the choices. It did: surprisingly, this bird is generally called (in English) a “red-winged blackbird“. Officially, it’s called agelaius phoeniceus. This is its mating territory, and in a month or so it will be literally everywhere you look; wisely, it winters down in Baja California and northwest Mexico.
More aptly, its French name is “Carouge à épaulettes”. ‘Épaulettes’ means “shoulder pads” (which is at least more accurate here than ‘shoulder’ would be), but ‘carouge’ does not show up in any of the French dictionaries I’ve checked. It does contain the word ‘rouge’, which means ‘red’. Apparently, there is a single village in Europe named Carouge, and in an interesting twist of fate, it’s on the outskirts of Geneva, only a mile or so from where I stayed for a week last summer. Carouge has been called the “Greenwich Village” of Switzerland. I’ll be returning to the area next Fall to do some research at the Université de Genève, and will be sure to visit. Stay tuned for further reports on this bizarre coincidence.
In the meantime, welcome back, red-winged blackbirds! Happy breeding! You’ve been missed.
As a rule, musicals tend to strike me as amusing at best (Passing Strange aside), and only time will tell whether Sting and his cohort of Broadway pros can pull off the rare feat of successfully marrying rock, pop, or folk songs to an emotionally resonant and theatrically stageable story. But the more I listen to the numbers Sting has written for his The Last Ship project, the more they grow on me. You can listen to many of those songs, performed live by Sting and several cast members, on this American Masters episode. Meanwhile, here’s one of the more thought-provoking and suggestive songs from the album (not included in the Great Performances episode), one that demonstrates how a talented – and well-read – songwriter (or two) can relate an interpretation of quantum physics to a theme with a lot of poetic and dramatic potential: how choices create universes, and how those universes might be related to parallel universes not only physically, but – more humanly – by relief, or regret, or resignation, or…
“It’s Not The Same Moon”
by Sting and Rob Mathes
Did you ever hear the theory of the universe?
Where every time you make a choice,
A brand new planet gets created?
Did you ever hear that theory?
Does it carry any sense?
That a choice can split the world in two,
Or is it all just too immense for you?
That they all exist in parallel,
Each one separate from the other,
And every subsequent decision,
Makes a new world then another,
And they all stretch out towards infinity,
Getting further and further away.
Now, were a man to reconsider his position,
And try to spin the world back to its original state?
It’s not a scientific proposition,
And relatively speaking…you’re late.
It’s not the same moon in the sky,
And these are different stars,
And these are different constellations,
From the ones that you’ve described.
Different rules of navigation,
Strange coordinates and lines,
A completely different zodiac,
Of unfamiliar signs.
It’s not the same moon in the sky,
And those planets are misleading,
I wouldn’t even try to take a bearing or a reading,
Just accept that things are different,
You’ve no choice but to comply,
When smarter men have failed to see,
The logic as to why.
It’s not the same moon,
It’s not the same moon,
In the sky.