I recently noticed that my Time Warner cable bill had increased by around 7% or so, so I took the time to actually look at the statement. I know that large corporations bet on their customers not carefully examining their bills over time (particularly in this age of electronic statements and automatic payments), and, let’s face it, it’s usually a very safe bet: generally speaking, it’s not worth the time it takes to study a statement every month. Like frogs in slowly heating water, we generally don’t notice small increases, or we do register them (barely), but they’re not significant enough to motivate action. Multiply this effect by several million customers, and we’re talkin’ some real money here.
Anyway, the relatively large recent increase managed to rouse me from my consumerist stupor, and I finally took a close look at what I was paying for. The company had recently rearranged its channel lineup, making it “theme based” instead of package based, and various promotional offers – which, of course, I had forgotten I’d accepted – had expired. For instance, HBO and Cinemax had been offered bundled together for a promotional price, and now they were separate (and more expensive). Other channels (now bundled together under the headings “Digital Variety” and “Digital Choice”) were mostly in those television wastelands above Channel 99 but below the HD channels we generally watch. There were also four channels bundled together under the “HD Plus Package” that we rarely watch. So, by dropping three optional packages and Cinemax (is there really any need for cable movie channels anymore, given streaming Netflix and the like?), we were able to save about $40 a month. I also decided to take Time Warner up on a digital phone deal that will allow us to drop our present land-line service, and that should result in about a $20 monthly savings, at least for the next year or two. So, by being a little more on top of my consumption, I was able to save over $700 this year (in return for an hour or two of work).
Now if I only remember to check my bill two years from now, when that promotional phone deal has expired…