Guard Against Throat-Scratch


Apropos of absolutely nothing, here is a 1952 ad from a Brooklyn newspaper that I stumbled upon while researching an entirely different subject. It, well, kind of startled me.


Click here if you’d like to read the fine print.

Funny as they may now seem, ads of this kind might well have influenced millions of people like my father, who would have been 32 years old at the time and destined to become a 2-pack-a-day smoker… one who died of esophageal cancer at the age of 57.