The Growing Social-Media-Corporate Complex


When I visited Huffington Post today and saw this photo, I just wanted to leave a quick comment that hadn’t yet been left, namely to identify the beautiful setting as Kailua Beach on Oahu, one of my favorite beaches in the whole wide world. However, I then discovered that the Huffington Post no longer allows you to create an account just on it; instead, you have to log on via a social networking site. As my previous rants against Facebook make clear, I HATE SOCIAL NETWORKING SITES, not because they are social, and not because they involve networking, but because they invariably involve MARKETING. I don’t know about you (and don’t you appreciate that?), but I’d much rather have the NSA collect data on my every click around the web than have it done by some consortium of corporations whose only interest is to sell me products that I don’t want or need, and/or to sell information about me to other entities who might do whatever they like with it.

I searched to find other bloggers who might share my distaste for the growing social media complex, but (perhaps due to my impatience after spending several minutes trying to figure out a way around the HufPo requirement) all I found were pro-marketing sites whose authors view the growth as an opportunity rather than an annoyance or worse. In any case, if you haven’t considered the sheer size and interconnectedness of the social media marketing web, check out a larger, more readable version of Brian Solis and JESS3’s annual chart, which in miniature looks like this-


UPDATE: Amusingly, as if to make my point, after tweeting a link to this post (Twitter is the one social networking site I’m on), I immediately received this marketing response on Twitter-

Making My Point