Liberal Arts: The Seed of Apple


In this dark age of deep budget cuts to once-great public universities like the University of Wisconsin, and politicians who pander to their anti-intellectual base by demeaning liberal arts majors while hyping technology majors (see previous post), it may be refreshing to remind ourselves that Steve Jobs himself once stated that what made Apple Computer different from other tech companies was that its goal was to bring a “liberal arts perspective” to computing-

I think our major contribution was in bringing a liberal arts point of view to the use of computers. … You know, if you really look at the ease of use of the MacIntosh, the driving motivation behind that was … to bring beautiful fonts and typography to people … it was to bring graphics to people, not for plotting laminar-flow calculations, but so that they could see beautiful photographs or pictures or artwork. Our goal was to bring a liberal arts perspective, and a liberal arts audience to what had traditionally been a very geeky technology and a very geeky audience. That’s the seed of Apple.

Here is the audio of this quote, from a 1996 Terry Gross interview-

Another often-quoted statement from Jobs on the same subject, which he gave after introducing the iPad in 2005-

It’s in Apple’s DNA that technology alone is not enough — it’s technology married with liberal arts, married with the humanities, that yields us the results that make our heart sing — and nowhere is that more true than in these post-PC devices.

By the way, since I was acquainted with Jobs when we were both students at Reed College, I’m looking forward – with just a wee bit of trepidation – to the new Sorkin/Boyle movie, “Steve Jobs” (even though it might have more to do with the artists who made it than with Jobs the man – something Steve actually might have approved of…)-

Update: Well, I saw the movie, and I’m sorry to say that I can’t recommend it, at least if you’re interested in learning much about the major events it depicts: the release of the original Mac; the (apparently) intentional failure of NeXT; the release of the iMac following Jobs’ return to Apple, and finally the ambivalent Sculley-Jobs relationship (which, as the film handles it, is simply confusing). Nor can I recommend it if you’re more interested in learning about Jobs’ attitude towards his daughter Lisa: first he disowns her, then [spoiler alert!] he finally tries to make amends – a transformation that might have been worth exploring if Sorkin could attribute it to something deeper than Jobs’ merely growing up. The acting, as you might expect, is all fine (Fassbinder really nails Jobs’ persona in the film’s third and otherwise weakest act), and the dialog is certainly pithy enough (Sorkin’s trademark). But the kid I remember from Reed College was far more complex than the character I saw on the screen, and I can’t believe that he lost so much depth and subtlety over time. He certainly might have become as obsessive and inflexible as the film portrays him, but surely he continued to be more than that, at least when he was away from the high-pressure events the film focuses on. To achieve a more satisfying portrait of Jobs the man, a better film would follow him between those events, during many quieter moments, and track his development at a more leisurely pace.